About
We are EnsitefulAI
EnsitefulAI is revolutionizing retail execution by connecting innovative brands with the power of an unprecedented,
on-demand workforce. Our platform allows brands of all sizes to perform scalable field services and acquire real-time observational data from trained Brand Agents across the country.
Customer Success as Our Mission
Our clients’ success is our ultimate goal. We go above and beyond to understand and support their needs, providing tailored solutions that lead to growth, engagement, and lasting impact.
Empowering Brands Through Insight
We believe in empowering brands with the knowledge and insights they need to make impactful decisions. By providing real-time, data-driven insights, we enable our clients to stay ahead in a rapidly changing market.
Innovation drives us forward
We’re constantly exploring fresh ideas and creative approaches to improve our products, services, and processes. We embrace change and adapt to new challenges, viewing them as opportunities for growth.
5432
Stores Visited
27,498
Missions Completed
7,124
Zip Codes Covered
Building on RESPECT: Values Shaping Our Path
RESPECT
Being accountable and dependable in all actions.
EMPATHY
Understanding and caring for our colleagues & clients.
SERVICES
Focusing on customers, aiming to exceed expectations.
PASSION
Bringing enthusiasm and dedication to all we do.
ETHICS
Acting with integrity, honesty, and fairness in every decision.
COLLABORATION
Working together towards shared goals.
TRUST
Earning confidence through transparency and reliability
Leadership
Extensive CPG experience, meet the team behind EnsitefulAI.
Carol is responsible for product development and engineering, coordinating development for the mobile and desktop applications supporting EnsitefulAI’s business operations, along with data analytics and integration to third-party partners. Carol has a broad background in business analysis, application architecture, user-centered application design, agile development, and quality assurance. She comes to EnsitefulAI with an extensive leadership background and more than 25 years of consulting and application development experience across range of industries including financial services, healthcare, retail, oil and gas, and insurance.
Carol is a co-founder at T4S Partners, EnsitefulAI’s strategic technology partner, where she leads Advisory and Application Transformation engagements. Prior to T4S Partners, she worked at Computer Sciences Corporation – leader of Americas Cloud Consulting practice, Oracle – consulting, and Digital Equipment Corporation – software engineer, application development lead, and manager for the European High Performance Computing Center in Galway, Ireland. Carol’s notable clients include KPMG, State of Washington, Zurich Financial Services, El Paso Energy, ExxonMobil, and DirecTV. Carol holds a Bachelor of Arts from the University of Michigan.
As Chief Data Officer at EnsitefulAI (EAI), Michael Wacey drives the company’s data strategy, ensuring data quality, security, and leveraging data analytics to maximize business value. In this role, he leads initiatives across data operations, quality management, analytics, and security, underpinning EAI’s data governance framework.
Michael brings extensive experience in building and managing advanced data infrastructure, including Data Lakes, Data Warehouses, and Data Marts across diverse industries such as financial services, pharmaceuticals, manufacturing, and telecommunications.
Before joining MBF, Michael co-founded ASI Financial Services (ASIFS), where he served as Chief Technology Officer. At ASIFS, he spearheaded the development of a proprietary solution enabling banks to measure retail and commercial customer profitability—a system adopted by JP Morgan Chase, Citi Group, Compass Bank, Bank of Montreal, and over 20 other institutions, leading to the company’s acquisition by FiServ.
Michael holds both a bachelor’s and master’s degree in computer science and is currently pursuing a doctorate in AI and Machine Learning. A dedicated educator, he also teaches computer science and data analytics at two universities.
Travis Pendergast is an experienced sales and client service professional with over twenty years of expertise in the Food, Drug, Mass Market, E-Commerce, and Convenience channels. He has a proven track record of creating value through strategic business development, relationship building, and opening new distribution channels.
He has collaborated with brands across the CPG space to enhance their retail presence through brand management, field service, and analytics. He also played a pivotal role in launching a dietary supplement firm and growing product sales to over $5 million annually. His extensive network includes working with key accounts such as Walmart, Dollar General, Walgreens, and CVS.
He holds a Bachelor of Arts degree in Political Science with a minor in History from Washington College.
In addition to his professional achievements, Travis is actively involved in his community, serving as Commissioner and Head Coach for Carroll Manor Travel Baseball and volunteering for various youth sports programs.
Coming Soon
Allan Sibal is a seasoned data strategist with a proven record of delivering insights that drive business growth. With a Bachelor’s degree from the University of Illinois at Chicago, Allan brings a deep understanding of client needs and a commitment to data-driven decision-making.
Allan’s expertise spans the CPG and Technology sectors, where he specializes in data analysis and transforming complex data into actionable insights. His experience includes leading data-driven initiatives in customer success, market analysis, and customer growth, making him a valuable resource for strategic partners.
A skilled communicator and collaborator, Allan excels in working across cross-functional teams to achieve strategic business goals. He is dedicated to cultivating a data-driven culture and empowering organizations to make impactful, informed decisions.
