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MyBrandForce

Maximize Your Brand in Today's Competitive Digital Market

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MYBRANDFORCE OFFERS BRAND MANAGEMENT, ANALYTICS, AND FIELD SERVICES THAT MAXIMIZE A BRAND’S POTENTIAL IN TODAY’S COMPETITIVE DIGITAL MARKET.

BRAND MANAGEMENT AS A SERVICE

Go to market strategies, retail placement, distribution strategy.

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BRAND MANAGEMENT AS A SERVICE

Brand Strategy Consulting:

Advisement, Guidance and Thought-Leadership on the subjects of Brand Identity, Value Stream Optimization and Financial Performance of a clients products and services.

Brand Analytics Consulting:

Analytics consulting providing project management, process management, and data analtyics subject matter expertise to assist clients with specific brand management projects.

Brand Technology Consulting:

Implementation and Integration Services of Analytic and Value Stream Package Applications. 

FIELD SERVICES AS A SERVICE

Audits, coupon, events, and more.

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FIELD SERVICES

Field Compliance: (Retail Observations & Merchandising):

Data Capture Focused: – On-Site Retail Store visits for Retail Observational Data and Merchandising Activities

Manufacturer Coupon Distribution:

Data Capture Focused: – On-Site Retail Store Visits to place manufacturer coupons onto products on shelves that offer instant savings at Point of Sale

Product Displays:

Data Capture Focused:   On-Site Retail store visits to build Product specific Displays

Field Promotions / Events Sampling:

Data Capture Focused:  On-Site Product Promotional Events such as Product Introductions, Product Launches and Product Sampling

Re-Orders / Authorization:

Data Capture Focused: Primarily Part of Merchandising Activities, but also includes Pre-Sales Consultation Visits to place products into retail stores.

ANALYTICS AS A SERVICE

Brand analytics, field rep productivity, digital marketing.

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ANALYTICS

Data Enrichment:

Relating the data captured in Field Services to other data such as Point of Sale Data, Demographic Data or Financial Performance Data.  Both on Micro or Macro data parameters

Visual Analytics:

In-depth analysis of Photos captured in Field Services to convert visual findings into statistical data based on any number of visual conditions.  Both on Micro or Macro data parameters

Data Harmonization:

Technology Integrations Solutions that provide either one-time or repeatable automated pipeline of Field Services or Analytics Data to downstream Customer Systems, such as dashboards, CRM and Marketing systems

Advanced Analytics:

Higher Level, more complex functions of the Data Enrichment and Visual Analytics Data to produce algorythmic functions that generate in-depth findings and predictive analytics

MYBRANDFORCE: A NEW INDUSTRY MODEL

HOVER BELOW TO DISCOVER HOW WE’RE CHANGING THE GAME
REAL-TIME DATA DRIVE TOP LINE REVENUE BOTH EXISTING AND NEW BRANDS ARE LOOKING FOR IMPROVEMENTS IN THEIR RETAIL EXECUTION REDUCE HUMAN ASSETS AND COSTS LEVERAGED WORKFORCE BRAND MANAGEMENT 4.0

REAL-TIME DATA

Brand managers are typically making decisions on data that is 30 days or more old

DRIVE TOP LINE REVENUE

Retail execution improvement drives gains of +0 - 40% revenue

BOTH EXISTING AND NEW BRANDS ARE LOOKING FOR IMPROVEMENTS IN THEIR RETAIL EXECUTION

Both existing and new brands cite significant underperformance in retail execution programs

REDUCE HUMAN ASSETS AND COSTS

MyBrandForce’s unique model allows Brands to engage a flexible workforce that is in the field and enabled with State-of-the-Art technology

LEVERAGED WORKFORCE

Harnessing the Gig workforce enables brands to control a greater percentage of their retail programs; mobilize the needed workers on-demand and collect necessary data for real-time decision making

BRAND MANAGEMENT 4.0

Real-time data that supports brand analytics to maximize growth and capital investments

HOW IT WORKS

Consulting Services and CPG Expertise

Our CPG experts will work with you to shape the opportunity and refine your brand execution strategy

Collaboration and Flexibility

We co-create a custom retail execution plan with you to maximize impact

Leveraged Field Services

We execute the plan by deploying a leveraged pre-qualified workforce trained for your specific needs, under strict quality controls by our command center

Real-time Visibility

We provide you with real-time visibility through dashboards, escalation processes, and opportunities to close gaps on the spot

Actionable Insights

We deliver execution visibility and actionable insights via your personalized client portal in our ensitefulTM platform to provide real time metrics and drive incremental revenue

MYBRANDFORCE

powered by ensiteful

COMMUNITY

On-demand gig-force capturing real time observational data, supporting Sales & Promotions

BRAND CENTRAL

Command Center & Field Rep Productivity tools for live monitoring, issue escalation and real time observational analysis

BRAND ANALYTICS

Applied analytics on leading retail indicators producing actionable insights

ENSITEFUL: THE INTERSECTION OF BRAND MANAGEMENT AND TECHNOLOGY

HOVER BELOW TO EXPLORE THE BENEFITS OF ENSITEFUL TECHNOLOGY
REVENUE GROWTH OPPORTUNTIES CONSUMER DEMOGRAPHICS MULTI-LINGUAL REAL-TIME NEWS BRAND MANAGEMENT 4.0 OBSERVATIONAL DATA SALES DATA BY STORE ACTIVITY ANALYTICS

REVENUE GROWTH OPPORTUNTIES

SOLUTION BASED – X DRIVES Y EXECUTION OPPORTUNITIES

CONSUMER DEMOGRAPHICS

GEO-CODED / ZIP CODE DEMOGRAPHICS / INCOME / EDUCATION / LIFESTYLE

MULTI-LINGUAL

REGIONAL, NATIONAL, GLOBAL

REAL-TIME NEWS

CATEGORY NEWS STREAMING – BRANDS, RETAILERS, AND COMPETITORS

BRAND MANAGEMENT 4.0

BRAND MANAGEMENT METHODS FOR THE DIGITAL AGE

OBSERVATIONAL DATA

WHAT ARE COMPETITORS DOING

HOW IS THE CATEGORY BEING EXECUTED

BRAND EXECUTION

SALES DATA BY STORE

IRI / SPINS DIRECTED TO EACH BRAND BY REGION

ACTIVITY ANALYTICS

HOW EXECUTION IS DRIVING REVENUE OR OPPORTUNITY

About Us

MyBrandForce is a full-service consumer brand management and retail execution company that maximizes our clients’ revenue and brand value in today’s competitive digital and retail markets. MBF uses our proprietary Ensiteful technology platform to manage our leveraged gig workforce in the collection and execution of field services while conducting sophisticated back-end analytics for clients. Our clients range from innovative new brands looking for strategic consulting, retail placement, and other distribution strategies to Fortune 500 CPG companies looking to gain a competitive edge with real time data from the field. In many cases, we can conduct routine field sales activities with our flexible gig force for a fraction of the cost of using in-house sales staff or traditional brokerage services.

Our field services can range from basic retail auditing to trade promotion execution, to at-shelf merchandising, to advanced competitive intelligence and pricing analytics.  We listen to your challenges and business needs and craft an end-to-end proposal to deliver the business results you are looking for.

Our team leverages over 100 years of experience in the CPG industry complemented by over 100 years of Technology Business Solutions experience to deliver business solutions that give you a step ahead of the competition.

Meet the Team

George Martinez

Chief Executive Officer

Bert Lasley

Chief Information Technology Officer

Chris Hughes

Chief Commercial Officer

Daniela Borja

VP Sales & Strategic Alliances

Mike Martinez

Director of Field Services

Rick Munoz

Chief Architect

Kevin Horky

Executive Advisor

David Depoy

Executive Advisor

CLICK HERE TO CONTACT US

CONTACT US

    Denver

    7935 E Prentice Ave , Suite 400
    Greenwood Village, CO 80111

    info@mybrandforce.com

    Phoenix

    2450 S. Gilbert Rd, Suite 205
    Chandler, AZ 85286

    info@mybrandforce.com

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