BRAND MANAGEMENT AS A SERVICE
Go to market strategies, retail placement, distribution strategy.
BRAND MANAGEMENT AS A SERVICE
ANALYTICS AS A SERVICE
Brand analytics, field rep productivity, digital marketing.
ANALYTICS
MYBRANDFORCE: A NEW INDUSTRY MODEL
HOVER BELOW TO DISCOVER HOW WE’RE CHANGING THE GAME
REAL-TIME DATA
Brand managers are typically making decisions on data that is 30 days or more old
DRIVE TOP LINE REVENUE
Retail execution improvement drives gains of +0 - 40% revenue
BOTH EXISTING AND NEW BRANDS ARE LOOKING FOR IMPROVEMENTS IN THEIR RETAIL EXECUTION
Both existing and new brands cite significant underperformance in retail execution programs
REDUCE HUMAN ASSETS AND COSTS
MyBrandForce’s unique model allows Brands to engage a flexible workforce that is in the field and enabled with State-of-the-Art technology
LEVERAGED WORKFORCE
Harnessing the Gig workforce enables brands to control a greater percentage of their retail programs; mobilize the needed workers on-demand and collect necessary data for real-time decision making
BRAND MANAGEMENT 4.0
Real-time data that supports brand analytics to maximize growth and capital investments
HOW IT WORKS
Consulting Services and CPG Expertise
Our CPG experts will work with you to shape the opportunity and refine your brand execution strategy
Collaboration and Flexibility
We co-create a custom retail execution plan with you to maximize impact
Leveraged Field Services
We execute the plan by deploying a leveraged pre-qualified workforce trained for your specific needs, under strict quality controls by our command center
Real-time Visibility
We provide you with real-time visibility through dashboards, escalation processes, and opportunities to close gaps on the spot
Actionable Insights
We deliver execution visibility and actionable insights via your personalized client portal in our ensitefulTM platform to provide real time metrics and drive incremental revenue
MYBRANDFORCE
powered by ensiteful
COMMUNITY
On-demand gig-force capturing real time observational data, supporting Sales & Promotions
BRAND CENTRAL
Command Center & Field Rep Productivity tools for live monitoring, issue escalation and real time observational analysis
BRAND ANALYTICS
Applied analytics on leading retail indicators producing actionable insights
ENSITEFUL: THE INTERSECTION OF BRAND MANAGEMENT AND TECHNOLOGY
HOVER BELOW TO EXPLORE THE BENEFITS OF ENSITEFUL TECHNOLOGY
REVENUE GROWTH OPPORTUNTIES
SOLUTION BASED – X DRIVES Y EXECUTION OPPORTUNITIES
CONSUMER DEMOGRAPHICS
GEO-CODED / ZIP CODE DEMOGRAPHICS / INCOME / EDUCATION / LIFESTYLE
MULTI-LINGUAL
REGIONAL, NATIONAL, GLOBAL
REAL-TIME NEWS
CATEGORY NEWS STREAMING – BRANDS, RETAILERS, AND COMPETITORS
BRAND MANAGEMENT 4.0
BRAND MANAGEMENT METHODS FOR THE DIGITAL AGE
OBSERVATIONAL DATA
WHAT ARE COMPETITORS DOING
HOW IS THE CATEGORY BEING EXECUTED
BRAND EXECUTION
SALES DATA BY STORE
IRI / SPINS DIRECTED TO EACH BRAND BY REGION
ACTIVITY ANALYTICS
HOW EXECUTION IS DRIVING REVENUE OR OPPORTUNITY
About Us
MyBrandForce is a full-service consumer brand management and retail execution company that maximizes our clients’ revenue and brand value in today’s competitive digital and retail markets. MBF uses our proprietary Ensiteful technology platform to manage our leveraged gig workforce in the collection and execution of field services while conducting sophisticated back-end analytics for clients. Our clients range from innovative new brands looking for strategic consulting, retail placement, and other distribution strategies to Fortune 500 CPG companies looking to gain a competitive edge with real time data from the field. In many cases, we can conduct routine field sales activities with our flexible gig force for a fraction of the cost of using in-house sales staff or traditional brokerage services.
Our field services can range from basic retail auditing to trade promotion execution, to at-shelf merchandising, to advanced competitive intelligence and pricing analytics. We listen to your challenges and business needs and craft an end-to-end proposal to deliver the business results you are looking for.
Our team leverages over 100 years of experience in the CPG industry complemented by over 100 years of Technology Business Solutions experience to deliver business solutions that give you a step ahead of the competition.
Meet the Team
George Martinez
Chief Executive Officer
Bert Lasley
Chief Information Technology Officer
Chris Hughes
Chief Commercial Officer
Kevin Senn
Chief Strategy Officer
Carol Murphy
Chief Product Officer
Rick Munoz
Chief Architect
Daniela Borja
VP Sales & Strategic Alliances
Mike Martinez
Director of Field Services
Trinity Fox
Sales Support Administration
Kevin Horky
Executive Advisor
David Depoy
Executive Advisor
