About the white paper
The Future of Retail Execution is
Real-Time Observational Data
In the fast-paced world of consumer packaged goods (CPG), brands are losing significant revenue due to a critical blind spot—lack of visibility at the retail shelf. “Can You See Me Now?” explores the profound impact of inadequate retail execution and how brands can reclaim lost revenue by leveraging real-time observational data. This white paper delves into the challenges CPG companies face with data collection and analysis, and how embracing digital technologies and on-demand solutions can transform their retail strategies, ensuring they stay competitive in an increasingly data-driven marketplace.
Key Takeaways
- Visibility Gap Costs Revenue:
CPG brands lose 20-30% of their potential revenue annually due to a lack of visibility at the retail shelf, leading to poor execution and lost sales opportunities.
- Real-Time Data is Critical: Brands that collect real-time observational data can make immediate adjustments, improving retail execution and recovering lost revenue by addressing issues as they happen.
- Adopt Digital and On-Demand Solutions: To stay competitive, CPG brands must adopt targeted digital technologies and consider leveraging on-demand workforces for data collection, allowing for agile and accurate insights at the shelf level.
